Wine Beaujolais Nouveau Joseph Drouhin. At once after midnight on the third Thursday of each November, more than one million boxes Beaujolais Nouveau begin their journey from small villages of the Beaujolais, across France to reach Paris and from there to leave for all parts of the world posters everywhere spread the good news: "Le Beaujolais nouveau est arrive", fresh Beaujolais has arrived! The Beaujolais Nouveau is drunk fresh as last perfume and pleasantly combined with cheese and sausages.