Tequila Jose Cuervo Platino Reserva de la Familia. Jose Cuervo Platino Reserva de la Familia is the most popular and award winning tequila in the world. Jose Cuervo Platino Reserva de la Familia has participated in global events around the world, winning quality competitions. Jose Cuervo was founded in 1795 and is the world's oldest and largest producer of tequila. Jose Cuervo is the world's first tequila salesman.